How to prevent the hype around Behavioral Economics from turning into disillusionment.
The question of the right pricing model is a topic of heated and controversial debate in the pricing community. There is no simple answer to this question – but here is what you can look out for.
Often, pricing strategies waste potential because they price products purely based on value. This article explains why this strategy falls too short and how behavioral pricing can open up additional potential for your pricing strategy.
Rising inflation, exploding commodity prices as well as the worsening energy situation make it necessary for many suppliers to increase prices. But, at the same time, we wonder: Can we expect our customers to put up with a price increase? Especially now?
Here is how Amazon became the biggest player in the subscription economy and what you can learn from Amazon Prime for your business model.
What happens if you cannot charge extra for expensive product innovations? Was it all for nothing then? Would there still be a chance for you to become profitable? We will show how to best monetize your product innovation using Behavioral Economics.
In many sales organizations, variable compensation makes up a large proportion of its staff costs. It is essential that incentive models actually increase sales success. We will show which factors need to be considered when optimizing incentive models.
Arbitrary discounts, as commonly offered on Black Friday, can have fatal consequences. Learn how discounts can be offered without harming the price acceptance of your customers and your brand.
An offer does not only influence whether customers buy or not but fundamentally affects how they decide. Read here, how your pricing strategy can alter decision-making.
Case study portfolio optimization of the Oberbayerische Volksblatt (OVB) Rosenheim: from a confusing showcase of possibilities to a subscription store that helps customers decide.