
Price increase – now or never?!
Rising inflation, exploding commodity prices as well as the worsening energy situation make it necessary for many suppliers to increase
Rising inflation, exploding commodity prices as well as the worsening energy situation make it necessary for many suppliers to increase
Arbitrary discounts, as commonly offered on Black Friday, can have fatal consequences. Learn how discounts can be offered without harming
The rise of unlimited data plans significantly challenges the business model of the telco industry. Read here how you, as
On their way to customer-centricity, many companies start developing so-called personas: prototypical users. Although we should welcome this change of
Not all customers, buyers and market segmentations are created equal. Let’s guide you through the segmentation maze – and which
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