Empirically sound consultation
Vocatus is an internationally active, innovative consulting firm. We examine the business models of our customers, not from the isolated perspective of classic disciplines like product management, marketing or sales, but from the perspective of the consumer.
After all, the success of every company is based on decisions made by consumers for the products or services provided by that company. It is exactly this decision-making process that we want to understand. Behavioural economics demonstrates that customers are predictably irrational decision makers.
Relying on our empirical consultation strategy, we help companies to understand the decisions their customers make and to influence them in their favour. This is the proven approach we use to improve the success of our customers.