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Vocatus and FAZ win ESOMAR Award


Munich, 18.09.2012 – Every year, the European Society for Opinion and Marketing Research (ESOMAR) organises a global competition to find the most effective market research project. 2012 has seen the coveted "ESOMAR Research Effectiveness Award" going to a joint project instigated by the Frankfurter Allgemeine Zeitung (FAZ) and Vocatus.

"Shows research results and learning’s being applied not once but twice for excellent Return on Investment. Excellent collaboration between research agency and client - the best way to great results." - this is the jury's verdict on the joint “Rainmaker” study organised by Vocatus and the Frankfurter Allgemeine Zeitung. The two companies were joint winners of the prestigious Research Effectiveness Award, which was presented on 12 September 2012 in Atlanta, USA. ESOMAR, the international market research association, established this prize to distinguish projects that demonstrably improve a company's commercial performance and at the same time achieve an extraordinarily high return on investment.

Tobias Trevisan, the management spokesperson, says the prizewinning study was a complete success: "Vocatus helped us to recognise our price potential in the reader market and optimally exploit it without taking any unnecessary risks." Vocatus CEO Florian Bauer adds: "It proves that intelligent market research pays dividends".

A recent independent survey examined the image of those market research service providers in Germany that enjoy the highest turnover: Vocatus took first place, with two Golds and two Silvers. The Munich-based institute won Gold Medals for 'Innovation' and 'Service', and Silver Medals for 'Methodological Expertise' and 'Quality' – thus placing it at the top of the overall ranking. Vocatus is also successful on the international stage: in 2010, its innovative approach to pricing research won the ESOMAR Congress Award for "Best Methodological Paper".

For more information on the ranking, please visit:


ESOMAR (European Society for Opinion and Marketing Research) is an international organisation of market research institutes whose goal is to promote market and opinion research throughout the world in order to improve decision-making in companies and society at large. The organisation has around 4900 members in over 130 countries.

About the Frankfurter Allgemeine Zeitung

The Frankfurter Allgemeine Zeitung (FAZ) is one of the most important national business dailies, both in Germany and throughout the world. It stands for independence, quality journalism, exclusive news, and soundly-based analyses.