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EGN Webinar with guest speaker Hardy Koth

What pricing and selling strategy works for your business?

Every crisis has a deep impact on buying motives and the decision-making-process of your costumers. Therefore, a tailor-made pricing and selling strategy is crucial for your crisis management.

Topics of the webinar:

Why is Behavioral Economics is important in the context of the crisis?
Which pricing and selling mistakes should be avoided and what should be done instead?
What opportunities do crises offer to set the right course for the future?

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