It’s the experience that counts: all members of the Executive Board have many years of expertise in consultancy.

Bauer Florian - Management Vocatus München

Prof. Dr. Florian Bauer

  • Internationally sought-after expert and speaker on price psychology and behavioral pricing
  • Honorary Professor at the TU Munich and author of several books on price research
  • Studies and doctorate in psychology at the TU Darmstadt, MIT, and Harvard

Björn Habenschaden

  • Proven expertise in the measurement of service quality and its optimization in various industries and at several touchpoints
  • Almost 20 years of experience in consulting and market research, especially in the telecommunications market
  • Studies in business administration and empirical social research at the University of Augsburg

Hardy C. Koth

  • Many years of experience in international strategy consulting as a member of the management board at Booz Allen Hamilton
  • Former worldwide president of IRIS (International Research InstituteS)
  • Studies and MBA in Business Administration at the University of Washington and the University of Chicago
Manuel Wätjen - Management Vocatus München

Manuel Wätjen

  • Expert in pricing, product and portfolio strategies
  • Over ten years of experience in strategy consulting and market research with a focus on telecommunications, automotive and industrial products
  • Studies in Social Sciences at the LMU Munich and the University of Queensland
Alexander Weigmann- Management Vocatus München

Alexander S. Weigmann

  • Several years of experience in international management consulting at Booz Allen Hamilton
  • Many years of professional experience in the fields of consulting, IT and finance/controlling
  • Studies in Electrical Engineering, Information Technology and Business Administration at the TU Munich, EURECOM (France) and UC Berkeley
Dr Gaby Wiegran Management Vocatus2

Dr. Gaby Wiegran

  • Many years of experience in international management consulting (primarily at McKinsey and Bain & Company)
  • Publication of various books on the New Economy and other topics
  • Studies and doctorate in business administration at the University of Munich
Vocatus AG Preisstrategie Behavioral Economics