Management

It’s the experience that counts: all members of the Executive Board have many years of expertise in consultancy.

Florian Bauer Vocatus

Prof. Dr. Florian Bauer

  • Internationally sought-after expert and speaker on price psychology and behavioral pricing
  • Honorary Professor at the TU Munich and author of several books on price research
  • Studies and doctorate in psychology at the TU Darmstadt, MIT, and Harvard
Sara Deisel Vocatus

Sara Deisel

  • Expert in pricing, product and portfolio strategies
  • Ten years of experience in strategy consulting and market research with a focus on the publishing/media industry and the field of energy/mobility
  • Studies in Psychology at the Johannes Gutenberg-University in Mainz
Björn Habenschaden Vocatus

Björn Habenschaden

  • Proven expertise in the measurement of service quality and its optimization in various industries and at several touchpoints
  • Almost 25 years of experience in consulting and market research, especially in the telecommunications market
  • Studies in business administration and empirical social research at the University of Augsburg
Hardy Koth Vocatus

Hardy C. Koth

  • Many years of experience in international strategy consulting as a member of the management board at Booz Allen Hamilton
  • Former worldwide president of IRIS (International Research InstituteS)
  • Studies and MBA in Business Administration at the University of Washington and the University of Chicago
Manuel Wätjen Vocatus

Manuel Wätjen

  • Expert in pricing, product and portfolio strategies
  • Over ten years of experience in strategy consulting and market research with a focus on telecommunications, automotive and industrial products
  • Studies in Social Sciences at the LMU Munich and the University of Queensland
Alexander Weigmann Vocatus

Alexander S. Weigmann

  • Several years of experience in international management consulting at Booz Allen Hamilton
  • Many years of professional experience in the fields of consulting, IT and finance/controlling
  • Studies in Electrical Engineering, Information Technology and Business Administration at the TU Munich, EURECOM (France) and UC Berkeley
Gaby Wiegran Vocatus

Dr. Gaby Wiegran

  • Many years of experience in international management consulting (primarily at McKinsey and Bain & Company)
  • Publication of various books on the New Economy and other topics
  • Studies and doctorate in business administration at the University of Munich
Katharina Wüllner Vocatus

Dr. Katharina Wüllner

  • Expert for pricing and portfolio strategies and their implementation in sales
  • Many years of experience in strategy consulting in B2C and B2B with a focus on financial services
  • Studies and doctorate in business administration and behavioral sciences at the University of Passau, Tübingen, EM Strasbourg and FAU Nuremberg

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Vocatus AG Preisstrategie Behavioral Economics