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Pricing & Selling Consultants

Purchasing decisions:

How to understand & shape them​

Pricing must be tailored precisely to the value perception and decision-making processes of your customers. From us, you get pricing and sales strategies that work together seamlessly.
Purchase decisions: How to understand and shape them.
Vocatus. Your Pricing and Selling Consultancy - powered by Behavioral Economics.
Pricing must be tailored precisely to the value perception and decision-making processes of your customers. From us, you get pricing and sales strategies that work together seamlessly.
Purchase decisions: How to understand and shape them.
Vocatus. Your Pricing and Selling Consultancy - powered by Behavioral Economics.
Pricing must be tailored precisely to the value perception and decision-making processes of your customers. From us, you get pricing and sales strategies that work together seamlessly.
Purchase decisions: How to understand and shape them.
Vocatus. Your Pricing and Selling Consultancy - powered by Behavioral Economics.
Pricing must be tailored precisely to the value perception and decision-making processes of your customers. From us, you get pricing and sales strategies that work together seamlessly.
Preisstrategie - Vocatus Pricing & Selling

Pricing strategy

Making the price a minor matter

Surprising, but true: customers rarely make decisions based on price alone. Empirical studies show that a combination of product features, exciting price dynamics, and suitable payment models can encourage your customers to buy.

Pricing strategy

Preisstrategie - Vocatus Pricing & Selling
Making the price a minor matter

Surprising, but true: customers rarely make decisions based on price alone. Empirical studies show that a combination of product features, exciting price dynamics, and suitable payment models can encourage your customers to buy.

Vertriebsoptimierung - Vocatus Pricing & Selling

Sales optimization

Focusing on the customer

The key to success is listening to the customer – online, at stores, call centers, mailings, and in personal conversations. If you know the different decision-making criteria of your customers (GRIPS types), you and your sales partners can use convincing arguments even more effectively.

Sales optimization

Vertriebsoptimierung - Vocatus Pricing & Selling
Focusing on the customer

The key to success is listening to the customer – online, at stores, call centers, mailings, and in personal conversations. If you know the different decision-making criteria of your customers, you and your sales partners can use convincing arguments even more effectively.

Behavioral Economics - Vocatus Pricing & Selling

Behavioral economics

Why rationality is overrated
Although not usually rational, purchasing decisions are generally predictable all the same. Thanks to behavioural economics, you’ll be able to understand your customers’ real-life purchase behaviour and duly structure your pricing and sales in such a way that they’d never dream of buying from anyone else.

Behavioral Economics

Behavioral Economics - Vocatus Pricing & Selling
Why rationality is overrated

Although not usually rational, purchasing decisions are generally predictable all the same. Thanks to behavioural economics, you’ll be able to understand your customers’ real-life purchase behaviour and duly structure your pricing and sales in such a way that they’d never dream of buying from anyone else.

“Ultimately it is always about the customer’s purchase decision. Use the possibilities of pricing, marketing, and sales to shape this decision.”

Prof. Dr. Florian Bauer

Member of the Executive Board
Vocatus AG

Prof. Dr. Florian Bauer - Vorstand Vocatus AG

Vocatus Pricing & Selling Blog

Hintergrundbild Blog Preismodelle Vocatus
Is there a PERFECT pricing model?

The question of the right pricing model is a topic of heated and controversial debate in the pricing community. There is no simple answer to this question – but here is what you can look out for.

Read more »
Blogartikel Bepreisen Sie Ihre Produkte richtig? Sortiments-Pricing
Are you pricing your products correctly?

Often, pricing strategies waste potential because they price products purely based on value. This article explains why this strategy falls too short and how behavioral pricing can open up additional potential for your pricing strategy.

Read more »
Pricing Selling Consultants - Vocatus Pricing & Selling
Since our recommendations are based on your customers’ real-life purchase behaviour, there won’t be any surprises when you implement them – just quickly measurable successes instead.

The secret of our success?

2-9-Mio-Neukunden - Vocatus Pricing & Selling

2.9 million new customers

2.9 million additional phone customers within 18 months thanks to a new pricing portfolio

mehr Conversions - Vocatus Pricing & Selling

100% more conversion

Doubling the conversion at an insurance call center through customer-specific communication

9-8-Mio-mehr-Umsatz - Vocatus Pricing & Selling

50% increase in prices

50% increase in prices after optimizing the prices for a medical technology manufacturer

“I do not believe there is any other organization in the world that could have successfully designed these projects and delivered these results for us.”

Tom Buzzard

Head of Propositions & Pricing
Vodafone Group, United Kingdom

Vodafone - Vocatus München Logo

What our customers say

Kundenstimmen Vocatus AG: Christoph Vilanek - Vorstandsvorsitzender Freenet AG
"The results are crystal clear…"
“The results of the studies are crystal clear and are used widely throughout our company, whether to increase sales or to optimize customer loyalty.”


Christoph Vilanek

Chief Executive Officer

Freenet AG

Kundenstimmen Vocatus: Volker Utesch Head of Corn and Sunflower KWS Europa zu Vocatus
"…tailored solutions…"

“Vocatus discusses at eye-level and they are genuinely interested to understand the client’s business case by case before offering tailored, integrative and hands-on solutions.”

Volker Utesch

Head of Corn and Sunflower

KWS Europa

Kundenstimmen: Jacques Wasserfall - Vorstand von Zurich Leben
"…the right partner…"

“Behavioral economics offers us a well-founded customer model to really understand the needs, motivations, and fears of customers. Vocatus is an absolute expert in behavioral economics.”

Jacques Wasserfall

Chairman

Zurich Leben 

“Best Consultants" for the 8th time in a row
Awarded by the business magazine brandeins

Baustein Siegelreihe Brand eins Beste Berater 2023 Vocatus

You are in good company: More than 500 international top clients trust in our expertise.

More than 20 national and international awards speak for the quality of our work.

“Innovative and professional” – this is how our long-standing customers talk about us. 

Read our case studies to find out how we solve difficult problems.

You can find exciting perspectives on current topics in our blog.

Benefit from our experience: All members of the management team have many years of consulting expertise.

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Together we will drive your company to top performance.

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