Vocatus AG - Pricing & Selling Consultants

Pricing & Selling Consultants

Purchasing decisions:

How to understand & shape them

People don’t make rational decisions. Design your pricing and sales along the real decision-making processes of your customers to ensure that your customers don’t really have to decide. Instead, they buy from you as a matter of course.
Das Wirtschaftsmagazin brand eins benannte Vocatus auch in 2020 wieder als „Beste Berater“ im Bereich Preisstrategie

Pricing & Selling Consultants

Purchasing decisions:

How to understand & shape them

People don’t make rational decisions. Design your pricing and sales along the real decision-making processes of your customers to ensure that your customers don’t really have to decide. Instead, they buy from you as a matter of course.
Preisstrategie - Vocatus Pricing & Selling

Pricing strategy

Making the price a minor matter

Surprising, but true: customers rarely make decisions based on price alone. Empirical studies show that a combination of product features, exciting price dynamics, and suitable payment models can encourage your customers to buy.

Pricing strategy

Preisstrategie - Vocatus Pricing & Selling
Making the price a minor matter

Surprising, but true: customers rarely make decisions based on price alone. Empirical studies show that a combination of product features, exciting price dynamics, and suitable payment models can encourage your customers to buy.

Vertriebsoptimierung - Vocatus Pricing & Selling

Sales optimization

Focusing on the customer

The key to success is listening to the customer – online, at stores, call centers, mailings, and in personal conversations. If you know the different decision-making criteria of your customers, you and your sales partners can use convincing arguments even more effectively.

Sales optimization

Vertriebsoptimierung - Vocatus Pricing & Selling
Focusing on the customer

The key to success is listening to the customer – online, at stores, call centers, mailings, and in personal conversations. If you know the different decision-making criteria of your customers, you and your sales partners can use convincing arguments even more effectively.

Behavioral Economics - Vocatus Pricing & Selling

Behavioral economics

Why rationality is overrated
Although not usually rational, purchasing decisions are generally predictable all the same. Thanks to behavioural economics, you’ll be able to understand your customers‘ real-life purchase behaviour and duly structure your pricing and sales in such a way that they’d never dream of buying from anyone else.

Behavioral Economics

Behavioral Economics - Vocatus Pricing & Selling
Why rationality is overrated

Although not usually rational, purchasing decisions are generally predictable all the same. Thanks to behavioural economics, you’ll be able to understand your customers‘ real-life purchase behaviour and duly structure your pricing and sales in such a way that they’d never dream of buying from anyone else.

“Ultimately it is always about the customer’s purchase decision. Use the possibilities of pricing, marketing, and sales to shape this decision.”

Prof. Dr. Florian Bauer

Member of the Executive Board
Vocatus AG

Preisstrategie - Prof. Dr. Florian Bauer- Management Vocatus München

In good company

Vocatus Pricing & Selling Blog

Pricing Selling Consultants - Vocatus Pricing & Selling
Since our recommendations are based on your customers‘ real-life purchase behaviour, there won’t be any surprises when you implement them – just quickly measurable successes instead.

The secret of our success?

2-9-Mio-Neukunden - Vocatus Pricing & Selling

2.9 million new customers

2.9 million additional phone customers within 18 months thanks to a new pricing portfolio

mehr Conversions - Vocatus Pricing & Selling

100% more conversion

Doubling the conversion at an insurance call center through customer-specific communication

9-8-Mio-mehr-Umsatz - Vocatus Pricing & Selling

50% increase in prices

50% increase in prices after optimizing the prices for a medical technology manufacturer

„I do not believe there is any other organization in the world that could have successfully designed these projects and delivered these results for us.“

Tom Buzzard

Head of Propositions & Pricing
Vodafone Group, United Kingdom

Vodafone - Vocatus München Logo

What our customers say

Steigerung der Abverkäufe oder zur Optimierung der Kundenbindung - Vocatus Pricing & Selling
“The results are crystal clear…”

“The results of the studies are crystal clear and are used widely throughout our company, whether to increase sales or to optimize customer loyalty.”

 

Christoph Vilanek

Chief Executive Officer

Freenet AG

Was unsere Kunden sagen - Vocatus Pricing & Selling
“…extremely practice-oriented…”

„The procedure is based on empirical insights, and is completely geared towards the client’s needs and requirements – and it’s extremely practice-oriented too“-

Hans-Otto Holz

Managing Director

Badischer Verlag

Jacques Wasserfall - VOCATUS Preisstrategie, Vertriebsoptimierung, Behavioral Economics
“…the right partner…”

“Behavioral economics offers us a well-founded customer model to really understand the needs, motivations, and fears of customers. Vocatus is an absolute expert in behavioral economics.”

Jacques Wasserfall

Chairman

Zurich Leben

brandeins / beste Unternehmensberater 2016 - VOCATUS Preisstrategie, Vertriebsoptimierung, Behavioral Economics
brandeins / beste Unternehmensberater 2017 - VOCATUS Preisstrategie, Vertriebsoptimierung, Behavioral Economics
brandeins / beste Unternehmensberater 2018 - VOCATUS Preisstrategie, Vertriebsoptimierung, Behavioral Economics
brandeins / beste Unternehmensberater 2019 - VOCATUS Preisstrategie, Vertriebsoptimierung, Behavioral Economics
brandeins / beste Unternehmensberater 2020 - VOCATUS Preisstrategie, Vertriebsoptimierung, Behavioral Economics

“BEST CONSULTANTS” for the 5th time in a row

In 2020, the business magazine brand eins once again named Vocatus “Best Consultants” in the area of pricing strategy.

You are in good company: More than 500 international top clients trust in our expertise.

More than 20 national and international awards speak for the quality of our work.

 

“Innovative and professional” – this is how our long-standing customers talk about us. 

Read our case studies to find out how we solve difficult problems.


You can find exciting perspectives on current topics in our blog.

 

Benefit from our experience: All members of the management team have many years of consulting expertise.
What are you waiting for?

Contact us. Together we can help your company achieve top performance.

Vocatus AG Preisstrategie Behavioral Economics

Pricing & Selling

in the crisis.

Webinar with
Hardy Koth

Why behavioral economics is crucial to endure the crisis and more.