Publications

Vocatus does not only apply the currently available know-how, but is a driving force in the development and evaluation of new methods and approaches. The results are regularly presented in our publications to a broad scientific audience.

B2B pricing

We will show you how to unlock completely new margin potentials and significantly…

Behavioral Pricing

We clear up the biggest mistakes and myths in pricing.
 So you’ll stop giving away margin…

B2B customer relationships

International competition is ever more intense, so the actual customer relationship…

Behavioral Economics

Companies want to influence customers‘ purchase decisions. This makes it all the more…

Customer segmentation with GRIPS® typology

The connection between customer typology and enterprisewide implementation…

Winning back customers with GRIPS

Human decision-making is irrational but predictable. Thanks to the GRIPS typology…

Pricing studies - then what?

Many companies fail to earn the full value of their profits because their pricing strategy…

Customer perspective

It is not uncommon for customer satisfaction studies to have problems with acceptance…

The role of costumers in the product development

In theory, the desires of the customer should play a part in product development…

Why the NPS doesn't work

The Net Promoter Score (NPS) was promoted by Fred Reichheld, and its simplicity makes it…

Portfolio management in the insurance industry

Based on insights derived from behavioral economics, we will show you four possible…

Product as a service

Until now, car manufacturers have typically focused on selling their physical products…

A Positive Typlogy of Irrational Decision Strategies

In this paper, we want to show how we condensed core Behavioral Economics insights…

B2B pricing

It’s often the case that purchase decisions within companies aren’t as rational as you might think…

Vocatus AG Preisstrategie Behavioral Economics