Vocatus has developed a comprehensive theory of purchasing behavior from the individual behavioral economics effects and published it in the academic paper A Positive Typology of Irrational Decision Strategies.
We use this decision theory to shape your customers‘ buying decisions. Because empirically speaking, all purchasing decisions can be traced back to five types of decision-makers. We call them the GRIPS types.
With this model, we have combined the individual findings around “behavioral economics” in a way that allows an effective application in pricing and sales.