Read for yourself what our long-standing customers have to say about working with Vocatus and the positive effects on conversion rate, margin, and profit we achieved together.
"[...] I've above all been impressed by the entrepreneurial mindset of Vocatus employees"
"In the multitude of projects that Vocatus has carried out for us since 2004, I've above all been impressed by the entrepreneurial mindset of Vocatus employees. The results of the studies are plain for all to see, and are implemented in depth throughout our company, either in order to increase sales or optimise customer retention. Vocatus is a splendid sparring partner when it comes to innovative ideas, and it never loses sight of the essentials, even within complex projects."
Christoph VilanekCEO Freenet AG
"Vocatus is an absolute expert in behavioral economics and convinces with its knowledge in the field of insurance."
"For us, as Zurich, it is essential to have a comprehensive understanding of customer needs. Behavioral economics offers us a well-founded customer model to really understand the needs, motivations, and fears of customers. Vocatus is an absolute expert in behavioral economics and convinces with its knowledge in the field of insurance."
Jacques WasserfallChairman Zurich Gruppe Deutschland
"The Vocatus Customer Engagement Study is the single most valuable customer 'report card' I've seen in my 20+ year career"
"The Vocatus Customer Engagement Study is the single most valuable customer 'report card' I've seen in my 20+ year career of founding and growing technology companies. The insights are clear, approachable, and data-driven. The team at Vocatus provides exceptional context and 'colour' in their analysis – allowing us to act quickly on areas of need. In fact, we found it so valuable, we make the annual Vocatus presentation of findings a companywide event – using it to focus our entire organization around customer experience."
Christian FormanCEO Appcast USA
"While searching for an expert in the area of price strategy, there was no way around Vocatus."
"While searching for an expert in the area of price strategy, there was no way around Vocatus. Thanks to their pragmatic and solution-oriented approach and support, we have received valuable tactics to optimize our price strategy and design of our product range. In the future, we would always count on the expertise of Vocatus to fall back on."
Marc SchmidtManaging Director Vertbaudet Deutschland GmbH
"Completely geared towards the client’s needs and requirements [and] extremely practice-oriented."
"The team from Vocatus provided us with constant and collaborative support when we were realigning our media marketing.
The procedure – which was developed on the basis of empirical insights – is on the one hand completely geared towards the client’s needs and requirements, while on the other hand it’s extremely practice-oriented. This means that our concept of a newly developed sales approach immediately struck a positive chord and achieved very high acceptance within our marketing team.
Thanks to this collaboration with Vocatus, we feel very well prepared for the diverse challenges that face us in media marketing."
Hans-Otto HolzCEO Badischer Verlag GmbH & Co. KG
"Vocatus adopts the role of a consultant, but a generator of ideas too, with excellent market insights"
"For several years now we’ve been working with Vocatus to further develop our retail landscape. The insights that Vocatus provides us with in the context of our joint project serve as a detailed basis for making decisions about the future direction of sales approaches.
Vocatus adopts the role of a consultant, but a generator of ideas too, with excellent market insights. Its analyses are geared towards sales, prepared in a structured way, and provided with clear recommendations for action.
We’re looking forward to further collaboration and joint ventures in the future."
"Vocatus asks the right questions, listens, and combines theory and practice perfectly."
"At the beginning of our collaboration, we had specific ideas about where we wanted to go, but no clear idea of how we would get there. During the first appointment with Vocatus, we defined the goals, the path, and the next stages together. Vocatus asks the right questions, listens, and combines theory and practice perfectly. Prof. Dr. Bauer and his team focus on their clients. The Vocatus consultants take their time. They are competent, focused, authentic, uncomplicated, structured, fast, helpful, flexible, sympathetic, reliable, and communicate at eye level. We have learned a lot in a short time in our exchange with Vocatus. This know-how has been directly incorporated into the daily work of our sales team and has contributed significantly to achieving and in some cases even exceeding our ambitious goals in the print and digital market. We appreciate the open, partnership-based approach and look forward to further cooperation."
"The positive experiences [...] with Vocatus have had a magnetic effect. Now [we want to] expand our knowledge around behavioral economics."
"The positive experiences of our colleagues in the broker direct support department with Vocatus have had a magnetic effect. We now want to expand our knowledge around Behavioral Economics to align the communicative measures in sales more consistently with the target groups. For example, the introduction of a broker typology could be promising. However, the most important thing is that we develop the mindset and enthusiasm for target group- and addressee-oriented communication in sales."
Dr. Susi StörmerHead of Quality and Contract Management, HDI Vertrieb AG
"[…] excellent sparring partners for all issues relating to the sales market […]"
"We have been working with Vocatus in a trusting relationship for many years. Together, we have developed a profitable pricing strategy and are always on the lookout for revenue levers to optimize our sales business. Vocatus has an impressive ability to grasp our customers’ sometimes irrational behavior and needs, enabling us to act in a structured manner. Professor Bauer and his team are also excellent sparring partners for all issues relating to the sales market. The elaborations and presentations are fantastic, resulting in insights that have significant resonance throughout the company."
Christoph HauschildHead of Sales DER SPIEGEL
"[…] Digitization, properly thought out—and implemented […]"
"With the help of Vocatus, we have been able to successfully respond to the developments of digitalization and our own demands for contemporary implementation in customer communication over the past two years.
We worked together to optimize our online service based on behavioral economics, which doubled our customers’ self-service compared to the previous year.
The optimization of the digital offering also resulted in nearly five times as many customers opting not to receive a paper invoice—a valuable contribution in terms of our corporate social responsibility.
Because the digitization was properly thought out—and implemented—we were ultimately able to halve the cancellation rate per vehicle.
Many thanks to the top team at Vocatus and their dedicated support during this long period of time!"
Dr. Marc GranthienLeiter Fachliche Service-Komponenten HDI Versicherung AG
"The collaboration was very professional and enjoyable in every respect, combining a good mix of result orientation and pragmatism."
"The focus of the joint project was the customer-centric optimization of our offer structure. Alongside the actual topic of the study, we also discussed other issues that arose during the project and included them in the analysis. By the end of the project, we had a range of findings and derived measures. The flexible approach of Mrs. Deisel and her team to our needs and questions was genuinely exemplary. Guided by the common interest in knowledge, we had many stimulating and productive discussions. The classification of the results based on Mrs. Deisel’s extensive wealth of experience was beneficial and goal-oriented. The collaboration was very professional and enjoyable in every respect, combining a good mix of result orientation and pragmatism. This was our second joint project, and we were again extremely satisfied."
Dorothea KernHead of Marketing and Sales Stiftung Warentest
"Finally, a training concept that addresses our situation, problems, and concerns."
"We commissioned Vocatus to analyze our sales processes so that we could train our service and sales staff accordingly. The feedback from our employees was consistently positive. It exceeded our expectations: ‘Finally, a training concept that addresses our situation, problems, and concerns and doesn’t just preach theories. The Vocatus consultants have given us tools that enable us to manage our daily work more successfully."
Sebastian RudischerHead of Sales and Service Stadtwerke Tübingen GmbH
"Considerable methodological expertise [...], easy-to-understand presentation [...] together with practice-related tips."
"Our objective for one of our most important events was to shed light on and optimize the topic of pricing for exhibitors, but from the client’s perspective. With Vocatus, we had the right partner at our side, one that supported us with its considerable expertise regarding pricing for trade fairs, not to mention its obvious enthusiasm! Working jointly with Vocatus, we found it extremely easy to introduce our employees to the complex topic of pricing, which meant that the basis for a successful project was established from the outset. Thanks to excellent project management and active communication, we were always certain that all the stages of the project and all the necessary tasks were being scheduled and completed on time. Considerable methodological expertise in terms of set-up and analysis, easy-to-understand presentation of deductions and recommendations together with practice-related tips round off the picture for us. As a result, we were provided with recommendations that take account of our exhibitors’ needs and decision processes, and we were also able to ensure the commercial optimization of this particular event."
Daniel SchmittManager, Business Development & Market Research Hamburg Messe und Congress GmbH
"[…] we received not only recommendations for a suitable price level but also ideas for alternative pricing models, and specific measures for marketing and selling […]."
"Besides the quick familiarization with our specific market and product conditions, we were thrilled by the specific recommendations for action that the Vocatus consulting team provided us with. The challenge was quite complex: the development of a transnational pricing strategy for a revolutionary product. During the project, it quickly became apparent that the partnership approach and a view beyond our horizons opened up significant potential and room for maneuver for us. By integrating behavioral pricing, we received not only recommendations for a suitable price level but also ideas for alternative pricing models, and specific measures for marketing and selling our product.
The cooperation was always highly professional and involved constructive and critical dialog with our team. We are grateful for the cooperation and would recommend Vocatus as a strategic sparring partner at any time."
Tobias HuthHead of Business Development Corn Europe and Asia bei KWS Group
"... Optimally exploiting potential revenue in the reader market – and not only in the short term, but with an eye to the future"
"When the Süddeutsche Zeitung collaborated with Vocatus for the first time, we were really entering unknown territory – for our sector at least. It was an excellent move to not solely rely on empirical values from the past when determining prices, but also at this juncture to obtain professional and expert support from a market/pricing research agency. This was the only way of optimally exploiting the potential revenue in the reader market – and not only in the short term, but with an eye to the future. Vocatus has been there to support us in this way since 2004, and we look forward to further joint projects."
Mario LauerManager, SZ Reader Market Süddeutsche Zeitung GmbH
"We can warmly recommend Vocatus!"
"Thanks to Vocatus, our Direct Marketing Department received some crucial stimuli which enabled us to hit the ground running with fresh ideas. As a result of the project with Vocatus, we were able to achieve significant increases in turnover in the most important product areas. In doing so, we benefitted from the rich wealth of experience of the behavioural economics consultants as well as practical support in the form of some ingenious mailing variants which truly hit the bullseye when it came to our customers. We were thus rapidly in a position to radically optimize the way we address our customers in a very short space of time. We can warmly recommend Vocatus!"
Sophie BajerManager, Direct Marketing Vodafone Kabel Deutschland GmbH
"They have provided us new insights to understand our clients better and read the minds of our customers [...]"
"We have been working with Vocatus AG for more than a year, our second joint project runs on customer grading, sales segmentation and customer satisfaction. They have provided us new insights to understand our clients better and read the minds of our customers to be able to serve them better and thus generate value for all parties.
Their extensive international experience, their expertise in the subject was outstanding, during the joint work they did a great job to optimize sales efficiency, product analysis and pricing. Their customer-oriented innovative thinking inspired us to develop customer-based products and create new, taylor made sales techniques."
Katalin ÁkoshegyiHead of Sales Posta Biztosító
"Those were the best 3 hours I’ve invested in this year" [quote after Vocatus presentation]
"Your analyses are consistently relevant for my further work in conceiving the Car-Net offering for this and future generations. I think we made a really good investment by commissioning this very well-prepared study, and I’m looking forward to the final presentation".
Dr. Andreas BachmannProduct Management, Car Net Volkswagen
"[...] very goal-oriented and [...] the necessary assurance for finding and implementing the right pricing strategy."
"Admittedly, we were somewhat skeptical going into first talks – what persuaded us was the professional expertise of Dr. Florian Bauer’s team, as well as the practical and pragmatic nature of the implementation.
Working together was very goal-oriented and provided us with the necessary assurance for finding and implementing the right pricing strategy.
We thank Vocatus for the pleasant collaboration. We would be happy to recommend Vocatus any time."
Oliver DöserPublisher and CEO Oberbayerisches Volksblatt GmbH & Co. Medienhaus KG
"We continuously return to Vocatus for their tailored, results-based service."
“Since 2015, we have been working with Vocatus to help analyse our local customer needs for each of our markets across the globe.
We continuously return to Vocatus for their tailored, results-based service. They take pride in extensively researching both our business and markets to ensure the best possible customer engagement and high-value outputs. Each year, Vocatus provide
valuable insights and recommendations at a strategic management level as well as on an operational action level, enabling our national teams to focus on meeting the evolving needs of our customers.”
Ciaran McCooeyChief Commercial Officer StepStone Group
"Working with Vocatus has shown us that there are far more levers than the price level.“
"At first glance, the topics of price strategy and public transport do not seem to go well together because price and tariff measures are usually at odds with business and political objectives. However, the cooperation with Vocatus has shown us that there are far more levers than the price level to optimize user financing. Namely, in the sense that customers and we as a company are more satisfied in the end. The insight that customers are not rational decision-makers but follow certain decision-making routines is a fundamental factor. This is why we used empirical research to investigate how our customers actually make decisions. On this basis, we were able to derive the appropriate measures concerning offer structure, price differentiation, price communication, etc. It was very valuable for us that Vocatus provided excellent support throughout the entire process, from initial evaluation and empirical research to detailed implementation steps. The communication always took place at eye level.“
Burkhard HüttlActing Head of Mobility Revenue and Funding, MVG
"... significantly increase the number of customer appointments arranged by telephone - by more than four times in fact!“
"With the help of GRIPS types, Vocatus developed customer-oriented communication methods for our service team in the online branches (SmartBanking). We were therefore able to significantly increase the number of customer appointments arranged by telephone - by more than four times in fact! At the same time our employees are now more motivated, because they have the right guidelines for successfully arranging meetings with customers from inbound conversations. As we all know, success is fun!“
Petra SchmidtHead of SmartBanking Private Bank Austria - Member of UniCredit
"From top management to agent-level, we are astonished about the improvement and increases we are now able to reach sustainably."
"Working with Vocatus has been very interesting, our project has been tailor-made with special attention to the particularities of our clients, company and local market. The team in charge is always attentive to hear our opinions and adjust the strategy and design of the project according to our requirements. As a result, applying Behavioral Economics following the recommendations and hands-on implementation of Vocatus has given us totally new tool to significantly increase conversion rate and volume in sales. From top management to agent-level, we are astonished about the improvement and increases we are now able to reach sustainably."
Felipe Feres S.CEO HDI Seguros
"They work in a very professional and reliable manner."
"In both projects, the collaboration with Vocatus was very good. One should highlight their expertise, the very graphic presentation of results, and the practice-oriented recommendations for action. They work in a very professional and reliable manner."
Stephan RöslerPresident and CEO Rösler Oberflächentechnik GmbH
"...this is where Vocatus was able to help, on the basis of some sound research"
"Given that sales revenue in the press market has become much more important, newspaper publishers have increasingly considered it relevant to ask whether the significance of price when deciding to buy a newspaper has actually been correctly estimated. Publishers quickly realised that they had often treated the topic of pricing in an excessively negligent manner. This is where Vocatus was able to help, on the basis of some sound research. Clear and empirically robust theses enabled us to qualify or even dispel the widespread fear of the negative impact of price increases; the pricing of digital press products is especially important at the moment. If an association's principal role is to support its member companies with studies and very concrete recommendations, this has been fulfilled via our collaboration with Vocatus."
Ludwig von JagowManaging Director (Sales) Verband Deutscher Zeitschriftenverleger e.V. (VDZ)
"... a compelling presentation with recommendations that were truly relevant to our practice."
"We were impressed by the considerable commitment and professionalism with which Vocatus analyses the challenges that face the client and then incorporates them into a research design. At the end of the process, we were inspired by a compelling presentation with recommendations for the future that were truly relevant to our practice."
Frank ThalhoferCEO Cornelsen Verlag GmbH
"... a shining example of coordination and organisation, the like of which you rarely find"
"I've had nothing but positive experiences with Vocatus in the past. And this time too, with a 3-week project, my trust in Vocatus was rewarded, thereby justifying our collaboration. It was a shining example of coordination and organisation, the like of which you rarely find in these circumstances."
André MaskeCorporate Business Analysis Manager Boehringer Ingelheim Pharma GmbH & Co. KG
"We were able to achieve our goal thanks to Vocatus’ expert advice."
"Vocatus supported us in the redevelopment of one of our central tariff landscapes. The revision aimed to create a modern tariff landscape that is simple from the customer’s perspective and in line with their needs. We were able to achieve this goal thanks to Vocatus’ expert advice. We now enjoy greater customer loyalty and can make greater use of various sales potentials. Many thanks to the Vocatus team for the excellent cooperation in this project."
Christian ZollerExisting and New Customer Management Stadtwerke München GmbH
"The results documentation is structured in a very clear and sophisticated way ..."
"This project was very ambitious time-wise, and Vocatus demonstrated considerable commitment and specialist expertise in carrying it out to our complete satisfaction. The good and problem-free interaction with the project team as well as our business departments and myself was always characterised by a great deal of cross-fertilisation, and contributed to the success of the project. Collaboration at an early stage and consultation when creating the volume of reports most definitely proved its worth. It was obvious to us that behind the šfront man', the Project Manager, there was a sound back office with tried and tested procedures and high quality standards. The results documentation is structured in a very clear and sophisticated way, and totally satisfies the demands made by our company's CI. The comprehensive volume of tables is also arranged in a way that is easy to read.
Many, many thanks for this altogether excellent performance within the context of a project that is important to Deutsche Telekom. I have no hesitation in recommending Vocatus, and look forward to participating in new projects with you! Keep up the good work!"
Ursel GraubmannMarketing Operations Telekom Deutschland Geschäftskunden GmbH
"After working with Vocatus, our conversion rate went up 42%!"
"Among others, Hanseatic Dialog GmbH has been working for regional energy suppliers throughout Germany for more than fifteen years. In doing so, we successfully support our business partners in retaining their existing customers, winning back those who have left, and providing existing customers with additional products. Vocatus AG was commissioned by us to optimize customer pitches at the call center and thus increase the relevant KPIs. The GRIPS typology was implemented for this purpose. Our telephone consultants were put in a position to identify customer types more accurately and thus to sell in a more targeted manner. As a result, key figures such as conversion rates and productivity were increased by up to 42%!"
Knut HänjesManaging Director Hanseatic Dialog GmbH
"Vocatus discusses at eye-level and are genuinely interested to understand the client's business case by case before offering tailored, integrative and hands-on solutions."
"The introduction of behavioral economics by Vocatus provided us with completely new insights into our business in terms of leveraging value potential. It is impressive that Vocatus does not come across as a 'standard’ consultancy focusing on selling its own products. Instead, they discuss at eye-level and are genuinely interested to understand the client's business case by case before offering tailored, integrative and hands-on solutions. What's more, the team has an entrepreneurial mindset and diligently ensures that projects are accompanied closely and implemented successfully. It´s great working with Vocatus since you always learn something new while developing your own business."
Volker Utesch Head of Corn and Sunflower Europe KWS SAAT SE & Co. KGaA
"Thanks to its extensive expertise, the Vocatus team of consultants led by Prof. Dr. Bauer is the ideal sparring partner [...]."
"All start-ups have something in common: they put all their energy into developing new, innovative products and services. This often leads to the loss of considerations regarding product structure, pricing strategy and, of course, the sales approach. However, these aspects are at least as important for market success and profitability development as the product itself. Behavioral pricing is the perfect way to bring these factors into the focus of the founders. Professional help can be used to design them in such a way that growth and profitability are boosted in the best possible way. Thanks to its extensive expertise, the Vocatus team of consultants led by Prof. Dr. Bauer is the ideal sparring partner for this."
Carsten Maschmeyer Entrepreneur / Investor / Consultant / TV Start-up Mentor / Bestselling Author Maschmeyer Group
"The Vocatus consultants [are] absolute specialists when it comes to the topic of price optimization."
"We were positively surprised by how quickly the Vocatus team immersed itself in the complexities of our particular issue and precisely captured the challenges we face in the market with regard to its diverse offerings.
We could already recognize from the outset that the Vocatus consultants are absolute specialists when it comes to the topic of price optimization and deducing a coherent pricing strategy.
We are extremely satisfied with the results, and are convinced that ‘standard consultants’ would in no way have been able to achieve such progress for us in the project."
Elisabeth VarnManaging Director Burda Magazine Holding GmbH
"I do not believe there is any other organization in the world that could have successfully […] delivered these results for us."
"We have used Vocatus on some super complex strategic marketing challenges where we wanted to incorporate and validate an integrated Behavioural Economics assessment of opportunities - especially the critical question about whether we could achieve the resulting positive upsides with our current people and core capabilities as a foundation. We are super pleased with how each and every one of the projects turned out. We had very ambitious/high expectations and those were met. In addition, we really valued the deep investment of the entire team in getting the insights and clarity around both the positive marketing opportunities (and "watch outs") and how to operationalize in a practical way. Truly transformative for our company! I do not believe there is any other organization in the world that could have successfully designed these projects and delivered these results for us."
Tom BuzzardHead of Propositions & Pricing Vodafone Group
"[…] it is not only the key performance indicators […] that underline our excellent cooperation."
"The collaboration with Vocatus aimed to optimize our offer and pricing to receive more orders while enforcing “better” prices.
The latter did not necessarily mean higher prices, but instead offers that were more individually tailored to the client and the situation, and thus more attractive to our clients when compared to the competition.
Vocatus used Behavioral Economics to help us better understand our customers and ourselves to develop the necessary price awareness in our sales team. Various workshops, as well as coaching and e-learning sessions, enabled us to optimally align our offer and pricing with the customers’ decision-making motives.
The competent and friendly consultants at Vocatus always treated our sales team at eye level. They quickly established a relationship of trust with us and are always welcome guests at our company. Thus, it is not only the key performance indicators (higher conversion and contribution margins) that underline our excellent cooperation.
We want to thank you for the cooperative, successful, and trustful collaboration, which we would very much like to maintain in the future."
Thomas BeckManaging Director Würth Elektronik GmbH & Co. KG
"[…] a partner with deep experience in SaaS and Software […]"
"We are a fast-growing, private equity backed software company on the way to become the leader in our market space. The shift from a perpetual-license-plus-maintenance model to a term-based subscription revenue model is a pivotal point for us in terms of meeting customer preferences and creating long-term value for the company. Together with battery.com, our financial sponsor I was looking for a partner that would have deep experience in SaaS and Software and a rigorous analytical yet pragmatic approach to help us getting our pricing strategy right. The notion of shaping the customers buying process really resonated with me when we engaged first with the Vocatus team. And Vocatus delivered. The insights we got are concise and actionable. The way there was productive and fun. A fantastic result! We will continue to work with Vocatus beyond their initial remit and I have and will continue to recommend Vocatus to any software company and investor thinking strategically about pricing".
1 year later:
"The precision with which our colleagues at Vocatus were able to predict our actual sales figures and realized prices one year ago is almost scary. Really impressive!"
Klaus EnkeCEO Craftview Software GmbH
"[...] very professional presentation and answers to our questions about pricing and the right sales approach
"Thank you very much for the excellent cooperation! We received a very professional presentation and answers to our questions about pricing and the right sales approach for our new product launch.
As a few years ago, it was once again a great pleasure and highly instructive to work with Vocatus. They are true experts whose top priority is to provide real and especially feasible recommendations for action. And this is very rare these days!
Thanks to the findings of the study involving Behavioral Economics combined with the survey of our customers, we now know how and with what motivation our customers make decisions. This will definitely help us with our product launch and pricing, both “externally” and “internally”."
Rolf Stefan SchäferR&D and Strategic Marketing Lenses | Senior Manager Business Steering & Pricing Rodenstock GmbH
„I was impressed with the entire team […]. They went above and beyond to ensure the project was successful“
„My organization recently partnered with Vocatus on a multi-phase project in an emerging market where we previously had not conducted research. I was impressed with the entire team – the super responsive account managers, hyper-organized project managers, skilled moderators, and insightful analysts. They went above and beyond to ensure the project was successful and delivered actionable insights. Vocatus was a pleasure to work with, and I look forward to our next project together.“
Taylor DoolittleConsumer Insights Manager, Eastman Chemical Company
"There is no hint of any criticism for the implemented project. "
" … Working with such a professional team is not the order of the day. There is no hint of any criticism for the implemented project. It was just fun and brought us closer to our customers."
Josef PöllmannChief Editor Mittelbayerischer Verlag KG
"With Vocatus we have a reliable and expert partner at our side"
"Here at Talanx, we’re firmly convinced that the application of behavioural economics promises considerable potential for our business. Thanks to Vocatus’ approach to consulting, we obtain an in-depth understanding of how people make decisions about insurance – whether it be taking out a policy, extending the contract, or making a claim. This knowledge provides us with valuable stimuli for the development of innovative products, more profitable pricing, and a sales strategy that’s clearly aimed at customers’ requirements.
With Vocatus we have a reliable and expert partner at our side, one that supports us in a variety of ways to anchor the new way of thinking in our company. I particularly appreciate the openness with which Vocatus shares its own know-how with regard to behavioural economics and joins with us to translate the insights that have been gained into practical measures. It’s fascinating to observe how the ‘behavioural economics mindset’ is spreading throughout the world in our company, and bearing quantifiable fruit too."
Dr. Jan MyszkowskiDirector, Best Practice Lab Talanx AG
"Because it’s a considerable lever in terms of revenue, Vocatus’ fee was without doubt a sensible investment which quickly paid for itself"
"Our collaboration with Vocatus triggered some pricing decisions which immediately took effect, because the information from the joint study was plausible and persuasive. Because it’s a considerable lever in terms of revenue, Vocatus’ fee was without doubt a sensible investment which quickly paid for itself. From my perspective, it makes a great deal of sense to examine one’s own pricing systems and the corresponding preconceptions of them in such a systematic and holistic way, and to have them tested."
Thomas LindnerManaging Director (Publishing) stern / GEO / art Gruner+Jahr AG & Co KG
"The correct understanding of customers is the basis for any success—this is where Vocatus sets standards as a competent partner."
"Only those who know their customers and consistently focus on customer needs are successful in the long-term. However, in the digital context and especially in the SME segment, the correct customer understanding and the appropriate customer approach pose a particular challenge. We were already aware that numerous puzzle pieces belonged together, including the product itself, the digital rating and closing technique, and the service offering. With Vocatus, we have added a piece that is absolutely critical to success: A targeted and intelligent customer approach based on the GRIPS types to address each business owner in a way that is best suited to their needs.
Together we broke new ground professionally, profoundly, and congenially to get to know and understand the different customer types in the commercial segment based on behavioral economics and to derive tangible insights.
Vocatus also set standards in cross-functional cooperation. Always reliable, with a high team- and customer-oriented professional competence and expertise, we achieved excellent results for immediate implementation. We enjoyed our collaboration very much and look forward to a continuation."
Andreas AdenäuerHead of Firmen Digital HDI Versicherung AG
"Far more insights than ‘just’ optimal price points"
"As a trade fair, we require our pricing strategy to be optimized with regard to our own commercial interests as well as the way in which it precisely suits our exhibitors. In order to achieve this, we adopted a fresh approach and – together with Vocatus – shed light on our exhibitors’ decision behaviour in order to use this as a basis for evaluating differentiated room for manoeuvre in relation to pricing. The collaboration with Vocatus turned out to be very successful for us – also because the project produced far more insights than ‘just’ optimal price points. We greatly appreciate the combination of pricing strategy expertise and know-how concerning the trade fair business, so we can well imagine a further collaboration in relation to other events."
"[...] working with Vocatus has provided us with a new and different angle [...]"
"Customer loyalty-based Business have a vital need to know their customers well and as such a business we are obviously investing time and effort in doing so. Nevertheless, working with Vocatus has provided us with a new and different angle into it. The bridge between the logical behaviours and the “real” human behaviours has proven to be – over a first pilot project – a very powerful tool to move the dial of customer understanding to the next level and is definitely going to change, for good, a few significant aspects of our Customer Relations Management in the next future."
Marcello MaggioniChief Commercial Officer Sky Deutschland GmbH
"[...] their recommendations were concise, actionable and well accepted throughout the organization."
"For the last 5 years Vocatus has been our consulting partner in developing a comprehensive pricing strategy for our next generation Thermomix – TM5. Through the design and implementation of extensive product/pricing labs around the world, Vocatus has been able to extract the real value customers attribute to the key features and digital product novelties early in the process. With a clear understanding of what truly drives purchase decisions, their recommendations were concise, actionable and well accepted throughout the organization."
Dirk ReznikCEO Thermomix Vorwerk International Strecker & Co
"... when it came to pricing research it was important to us to work with THE experts in that sphere."
"We were determined to discover what role price plays when people make decisions in the 'low awareness' area, and when it came to pricing research it was important to us to work with THE experts in that field. Our confidence was entirely justified: Vocatus consistently provided an excellent service, from conceiving the project right through to analysing, interpreting, and presenting the results. And our hypothesis was totally confirmed too."
Ard Jen SpijkervetGeschäftsführer Esselte Leitz GmbH & Co KG
"Vocatus turned out to be the right partner"
"The Leipziger Messe (Leipzig Trade Fair) has on several occasions been the ‘service champion’ in the German trade fair sector, so we think a customer orientation is very important. Vocatus turned out to be the right partner when it came to sharpening our awareness of the topic of pricing in our company and the resultant development of tailor-made pricing models for our customers."
Markus GeisenbergerCEO Leipziger Messe
"Vocatus helped us to optimally exploit our price potential ..."
"The newspaper sector is in a state of upheaval, and the
business model is changing. Things that have endured for many years are nowadays being questioned. The search for fresh sources of revenue is occupying publishers, yet there's a great deal of uncertainty. In this phase where experience is no longer any help, we need new tools in order to make the right decisions. Vocatus helped us to recognise our price potential in the reader market and optimally exploit it without taking any unnecessary risks. The significant increase in sales revenue has made a major contribution to FAZ being able to rapidly overcome the consequences of the financial crisis and once again address future issues on the basis of a stable business model."
Tobias TrevisanFormer Managing Director Frankfurter Allgemeine Zeitung GmbH
"Finally […] the most important point: A positive ROI with Vocatus is a guarantee."
"After ten years of working with Vocatus, the consultants still impress me with their fact-based and scientific approach, constructing sound monetisation strategies, concrete portfolios and price models that exceed our expectations. Not only are they knowledgeable, but also very friendly and forthcoming with their work. We are always learning, and they always share knowledge and know-how. Furthermore, Vocatus is always good at pinpointing the customer's problems at hand and fast in grasping our business needs. Finally, and probably the most important point: A positive ROI with Vocatus is a guarantee."
"Our cooperation with the project team was ... focused and very professional."
"Our cooperation with the project team was focused and very professional at all times." The results will form a solid basis for a revision of the pricing strategy. We thank them very much for the pleasant collaboration and would not hesitate to recommend Vocatus."
Juliane GunkelHead of Marketing Serengeti-Park Hodenhagen GmbH
"Collaborating with them [...] gave us the courage to make some clear decisions."
"Pricing decisions are all too often based merely on a gut feeling. Vocatus helped us to make them more rational. Collaborating with them dispelled some unfounded fears, sensitised us to previously underestimated aspects, and gave us the courage to make some clear decisions."
Frank MahlbergFormer Managing Director Hamburger Abendblatt, Welt Gruppe, Berliner Morgenpost Axel Springer AG
"... there has always been that extra bit of understanding and insight"
"To my mind, Vocatus is a unique company that symbiotically combines the competencies of a highly innovative research institute with the development perspective of a good consultancy. When it comes to all the complex tasks I've previously worked on with Vocatus, they've not only offered an excellent solution, but there has always been that extra bit of understanding and insight. Vocatus makes our work even better: that's the kind of partner I want."
Marc SasserathMember of the Board MUSIOL MUNZINGER SASSERATH
"Very competent, very human, and pleasant to work with."
"Once I'd taken up my current position in Germany, many on-the-spot visits to our dealers made me realise there was a certain dissatisfaction within the trade. In order to record this initial impression in an empirical and statistically correct fashion, we commissioned Vocatus to produce an analysis of dealers' satisfaction. Vocatus presented us with the findings (which were to some extent not very pleasant), but also came up with some solutions. With help from Vocatus, we were already able to markedly increase our business partners' satisfaction in the first year. Today we set the benchmark for the sector!
All in all: Very competent, very human, and pleasant to work with. We're very satisfied with Vocatus, and will also work with Vocatus in the future."
Rudolf HarrerGeneral Manager, Power Equipment Division Honda Deutschland GmbH
"Vanity makes way for science"
"Even though we are a media group with soundly based and comprehensive know-how, the outcome of the consultancy offered by Vocatus contributed to us being able to enforce price increases in volatile markets. Despite our own vanity, expertise, and occasional scepticism too, it was good to follow the scientifically-based advice and consistently implement the recommendations so they would have an impact over the longer term."
Kay LabinskyFormer Managing Director Klambt-Verlag GmbH & Cie
"[...] Vocatus brought us the right conclusion on which we can rely for our business strategy."
"Vocatus has been very flexible and prompt whenever we made a request, and that helped us a lot. We find the project completed successfully and we are very satisfied with the output. We believe that Vocatus brought us the right conclusion on which we can rely for our business strategy."
Kenta YumotoGroup Manager Business Development Planning Olympus Corporation
"We had high expectations, and the Vocatus team exceeded them by far."
"When we first heard about Vocatus and their behavioral pricing, we were immediately fascinated and very interested in the enormous possibilities available for our app. Although we have a relatively manageable budget available to us as a start-up, we decided on Vocatus right away. The enormous potential and benefits for optimal positioning and pricing for our target group were obvious to us, and also important. We were and are enthusiastic about the result, as we were able to work out a much better pricing model as we’ve expected and optimize the marketing strategy. We had high expectations, and the Vocatus team exceeded them by far."