Vocatus Pricing & Selling Blog
Pricing and selling powered by Behavioral Economics
Here is how Amazon became the biggest player in the subscription economy and what you can learn from Amazon Prime for your business model.
What happens if you cannot charge extra for expensive product innovations? Was it all for nothing then? Would there still be a chance for you to become profitable? We will show how to best monetize your product innovation using Behavioral Economics.
In many sales organizations, variable compensation makes up a large proportion of its staff costs. It is essential that incentive models actually increase sales success. We will show which factors need to be considered when optimizing incentive models.
Arbitrary discounts, as commonly offered on Black Friday, can have fatal consequences. Learn how discounts can be offered without harming the price acceptance of your customers and your brand.
An offer does not only influence whether customers buy or not but fundamentally affects how they decide. Read here, how your pricing strategy can alter decision-making.
Case study portfolio optimization of the Oberbayerische Volksblatt (OVB) Rosenheim: from a confusing showcase of possibilities to a subscription store that helps customers decide.
Industrial electronics case study: why behavioral economics can be applied to B2B selling, and how to use it to achieve higher margins, even in commodity markets and in times of crisis.
There often is a big gap between a wish and the actual implementation. Read here to learn about the 5 biggest action barriers based on the example of a pension plan and how to turn them into drivers.
A powerful pricing strategy can only be created if you understand the decision-making behavior of your customers and implement this knowledge across all 4 aspects of pricing. This is proven by a particularly successful project in the B2B event area from 2019, which recorded an ROI of 430%.
Why the product with the lowest turnover in your portfolio may be the most important one, and why objective improvements of an offer possibly make it subjectively worse. An explanation based on behavioral pricing.
The rise of unlimited data plans significantly challenges the business model of the telco industry. Read here how you, as a telco, can secure revenue and margin in times of data commoditization.
Behavioral pricing and selling focus on the role of the price in the decision-making process. But what does behavioral pricing and selling have to do with strategic questions such as brand positioning?