Vocatus is now part of Accenture. Click here for the press release.

But our expertise remains. Of course. Just in a different place and with a different name. As Vocatus is now part of Accenture, we will close our website on 1st of July 2024.

We look forward to welcoming you back to the Accenture website.

Pricing & Selling Blog

Pricing and selling powered by Behavioral Economics

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Is there a PERFECT pricing model?

The question of the right pricing model is a topic of heated and controversial debate in the pricing community. There is no simple answer to this question – but here is what you can look out for.

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Are you pricing your products correctly?

Often, pricing strategies waste potential because they price products purely based on value. This article explains why this strategy falls too short and how behavioral pricing can open up additional potential for your pricing strategy.

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Price increase – now or never?!

Rising inflation, exploding commodity prices as well as the worsening energy situation make it necessary for many suppliers to increase prices. But, at the same time, we wonder: Can we expect our customers to put up with a price increase? Especially now?

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Case study pricing strategy: 430% ROI with behavioral pricing

A powerful pricing strategy can only be created if you understand the decision-making behavior of your customers and implement this knowledge across all 4 aspects of pricing. This is proven by a particularly successful project in the B2B event area from 2019, which recorded an ROI of 430%.

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Blogpost Customer Engagement

Behavioral economics and customer engagement

Customer engagement – more satisfied, loyal, and profitable customers – is one of the central challenges we face at all customer interfaces, from sales to aftersales.
Behavioral economics helps to improve your customer engagement.

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