You don’t have a pricing strategy?
You are not alone!
Member of the Executive Board
Discounts undeniably boost sales in the shorter term. The consequences of discounts for the future price acceptance of customers are often overlooked. Discounts can make sense if they’re offered for the right reasons and are aimed at specific customer types, but any discount must form part of a comprehensive pricing strategy – otherwise you’ll rapidly end up in an unnecessary price war.
Do you want to make your company more profitable?
Optimizing your pricing strategy is by far the most significant lever at your disposal.
30% fewer cancellations due to improved price adjustment letters with an electricity provider
29% fewer discounts in the call center for renewal offers of a magazine publisher
6% lower prices in purchasing negotiations for a volume of 1 billion euros per year
Head of Sales
Posta Biztosító Ungarn
„With a clear understanding of what truly drives purchase decisions, their recommendations were concise, actionable and well accepted throughout the organization.”
Together we can help your company achieve top performance.