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Pricing & Selling Blog

Pricing and selling powered by Behavioral Economics

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Un-casting the discounting spell

For many companies promotions and ridiculous discounts are easy actions to attract more customers and increase sales – it almost seems magical. But it’s not! Read here how discounting ruined an entire industry and how you can escape the curse.

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Marktsimulationstools - Vocatus Blog - Preissetrategie - Pricing

Market simulation tools in pricing

Market simulations are among the most powerful, but also most demanding tools in pricing. Read here why conjoint analyses are an ideal basis for market simulations, but only if they take into account the findings of behavioral economics.

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