Rising inflation, exploding commodity prices as well as the worsening energy situation make it necessary for many suppliers to increase prices. But, at the same time, we wonder: Can we expect our customers to put up with a price increase? Especially now?
For many companies promotions and ridiculous discounts are easy actions to attract more customers and increase sales – it almost seems magical. But it’s not! Read here how discounting ruined an entire industry and how you can escape the curse.