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Companies want to influence customers‘ purchase decisions. This makes it all the more…
We will show you how to unlock completely new margin potentials and significantly…
Many companies do not necessarily have a pricing problem but…
Are you still selling products?Then you may soon belong to a dying breed of companies…
The connection between customer typology and enterprisewide implementation…
How to prevent the hype around behavioral economics from turning into disillusionment…
It’s often the case that purchase decisions within companies aren’t as rational as you might think…
The EPP Thought Leadership provide insights from pricing leaders around the globe…
Many companies fail to earn the full value of their profits because their pricing strategy…
It is not uncommon for customer satisfaction studies to have problems with acceptance…
International competition is ever more intense, so the actual customer relationship…
The Net Promoter Score (NPS) was promoted by Fred Reichheld, and its simplicity makes it…
Based on insights derived from behavioral economics, we will show you four possible…
Until now, car manufacturers have typically focused on selling their physical products…
Human decision-making is irrational but predictable. Thanks to the GRIPS typology…
In theory, the desires of the customer should play a part in product development…
In this paper, we want to show how we condensed core Behavioral Economics insights…
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