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2012 Market Research Olympics: Two stunning victories for Vocatus


Munich, 2012/08/06 - 2012 has witnessed the debut of the Market Research Olympics organised by the portal, where over 500 market researchers rated the biggest institutes in the hotly disputed disciplines of Innovation, Quality, Service, Reliability, and Methodological Approach. The result: Vocatus snatches two Golds and two Silvers and is thus in 1st place overall, ahead of both Allensbach and GfK.

In a survey conducted by the independent portal, 500 market researchers came to the following decision: Gold for 'Innovation' and Service' goes to Vocatus AG, which is also awarded Silver for 'Quality' and 'Methodological Approach'. This means the Munich-based market research institute mounted the winners' podium on four occasions - and was even in 1st place overall, ahead of the Allensbach Institute and GfK.

This triumphant trio managed to bag 11 out of a total of 15 medals awarded, thereby putting clear blue water between themselves and the competition. The result itself isn't the only surprise: it's also striking that two pioneers of German market research (namely Allensbach and GfK) have been joined at the top of their profession by Vocatus, which is a relatively young institute.

For more information on the ranking, please visit: (available in German only)