Why personas are not suitable for pricing and selling 16/04/2020 On their way to customer centricity many companies start developing so called personas prototypical users Although we should welcome this Weiterlesen »
What pricing and selling should (not) do in the Corona crisis 27/03/2020 The Corona virus is leaving the world in a state of emergency In such a state we can observe once Weiterlesen »
Pricing & Selling in der Corona-Krise 27/03/2020 Wie wirkt sich die Corona Krise auf Pricing 038 Selling aus Was Sie tun können und sollten und vor allem Weiterlesen »