Why personas are not suitable for pricing and selling 16/04/2020 On their way to customer-centricity, many companies start developing so-called personas: prototypical users. Although we should welcome this change of perspective, the use of personas Weiterlesen »
What pricing and selling should (not) do in the Corona crisis 27/03/2020 The Corona virus is leaving the world in a state of emergency. In such a state, we can observe, once more, that people are far Weiterlesen »
Pricing & Selling in der Corona-Krise 27/03/2020 Wie wirkt sich die Corona Krise auf Pricing & Selling aus? Was Sie tun können und sollten, und vor allem was nicht, finden Sie hier. Weiterlesen »